K-pop idols are taking on a different role beyond performing and entertaining fans. Several South Korean music acts are participating in a new YouTube project that brings them together with international students learning the Korean language. K-pop idols teach Korean in new YouTube language The three-part series is being produced by the King Sejong Institute Foundation in collaboration with South Korean broadcaster SBS. It aims to use the worldwide popularity of K-pop to encourage more people to learn Korean and explore the country’s culture. The project features artists taking part in language assessments, competitions and special teaching sessions with Korean language learners. It also gives international students an opportunity to interact with K-pop artists while demonstrating the language skills they have developed. Also Read | ‘KPop Demon Hunters’ global concert tour on the way? Netflix in talks – Report The second episode, scheduled for release on Saturday, 31 October, at 2 pm, features Ricky of AND2BLE and Mǎ Jingxiang of CLOSE YOUR EYES. The two artists will compete against eight Korean language learners selected from the winners of the 2026 King Sejong Institute Korean Speaking and Writing Contest. The episode will also bring Ricky and Mǎ Jingxiang together again after they competed on the same team in an audition programme in 2023. RESCENE members’ first episode crosses one million views The YouTube project began on 17 October with an episode featuring Minami and May of girl group RESCENE. The two members appeared for the Sejong Korean Language Assessment, taking its speaking test to demonstrate their Korean proficiency. The episode received a strong response, crossing one million views on YouTube within seven days of its release. The opening episode set the tone for the larger project, which brings together K-pop artists and people who have developed an interest in the Korean language through their exposure to South Korean entertainment. The second episode takes the format further by introducing a competitive element. Instead of only featuring idols undergoing a language assessment, it puts them alongside learners who have performed well in an international Korean language competition. According to the King Sejong Institute Foundation, the 2026 Korean Speaking and Writing Contest received 3,715 applications from 75 countries and 178 institutions. The eight learners selected for the episode were chosen from the contest’s winners. VERIVERY to conduct a special Korean language class in Jakarta The third part of the project will move beyond YouTube and bring K-pop artists directly into a classroom setting. In November, all five members of boy group VERIVERY will take on the role of honorary Korean language teachers at the King Sejong Institute in Jakarta, Indonesia. The members will conduct a special class using lyrics from their own songs. They will explain the meanings behind the lyrics and introduce students to useful Korean expressions that can be used in everyday conversations. King Sejong Institute Foundation operates in 89 countries Also Read | Guru Randhawa, Le Sserafim collab divides fans online The project comes as South Korean cultural content continues to attract international audiences, with K-pop playing a major role in introducing people to the country’s language and traditions. The King Sejong Institute Foundation currently supports 273 King Sejong Institutes across 89 countries. These institutions promote Korean language education and provide opportunities for international students to learn about Korean culture. By collaborating with SBS and bringing K-pop artists into its educational content, the foundation is using an entertainment platform to reach audiences who may already have an interest in South Korea through music. All three episodes are being made available through the foundation’s official YouTube channel. Source link Post navigation Who is Ashutosh Dixit? Air Chief Marshal takes charge as new IAF chief; he was part of Operation Sindoor, Op Rakshak ‘Funds needed for investigation’: Woman transfers ₹3.28 cr after scammer claims bank a/c linked to ‘money laundering’
